7 Questions To Ask Of Marketing for 2024
Marketing is changing, and in drastic ways from what we have seen before. Analytics and AI are becoming core parts of Marketing and in a manner most marketing executives have never considered. Companies who don’t recognize this will be left behind and given the pace of change this may happen quickly. Even industry-leaders who fail to recognize the important manner in which marketing is changing will leave doors wide open for competitors to walk through.
How is marketing changing today versus ten or twenty years ago? It is a holistic perspective of the enterprise that is needed to understand Marketing’s evolving role. First off, numbers matter more than ever. Every single thing you do today from a marketing perspective should be measured and the results quantified and their value defined. Second, in a sea of consumer possibilities, your corporate voice is key to distinguishing your products or services and building a recognizable brand. That is even true for small businesses. And third, keeping all of your efforts in alignment across all areas of the business — sales, marketing, product and external agencies — requires vigilance and a framework to manage it. We call this Marketing Orchestration — the people, processes and tools used to build a modern marketing team and framework.
